Amazon will officially shut down its Prime Benefits program on October 1, ending the option for Prime members to share shipping and other perks with individuals outside their household.
The program, which launched in 2009, allowed members to extend select benefits — such as fast and free delivery — to non-members. An Amazon spokesperson confirmed the move, noting the company will now shift focus to its Amazon Family program.
Under the Amazon Family offering, Prime members can continue to share benefits with:
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One adult in their household
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Up to four teens (added before April 7, 2025)
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Up to four children’s profiles
Shared benefits include:
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Prime Video
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Exclusive deals and events
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Prime Reading
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Third-party perks like Grubhub+
Amazon hasn't released updated Prime membership numbers, but described this July’s Prime Day as its largest ever, with record sales and strong performance from small and medium-sized sellers.
Prime membership currently costs $139 per year in the U.S., up from $119 following a price increase in 2022.
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